I hate chauvinistic preachy marketers. (it was early morning – give me a break)

Well, it took forever, but I finally flipped the last page of Seth Godin’s, All Marketers Are Liars.

I will save you all the trouble of reading this guy’s rant on how marketing should and shouldn’t be used. Essentially, his main driving point is: “Tell a story that is authentic and benefits a consumer’s life. The consumer will then create the buzz for you, all you have to do is continue to live the ‘lie’.” A valid point, but honestly, if you are in marketing and don’t know these fundamentals already – you have some serious problems.

In all of his glorious 173 pages he repeatedly bashes in to the reader the ground-breaking idea that consumers have contrasting ‘worldviews’ and you need to tell the right story that matches a specific ‘worldview’. I am sorry, last time I checked this was called ‘market segmentation’ – communicating to each segment of the market with a different message/offering. But Godin slaps a label on it and claims it as his own. He then goes on to shamelessly self promote his book The Purple Cow several times and ends with what he started with. Next time Godin – don’t write for the sake of writing – we get it – consumer, worldviews, stories – got it. Geez.

Thats a memo not a freaking book.

Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.

So its already June! Where did half of ’07 go? Surely I’m not enjoying it that much!

The past few weeks have been a little quiet over here in Singapore. Lately it just seems as though the weekends are getting closer and closer together… Do you ever get that feeling? I tried Googling for some philosophical explanation, but all I could find was some babble about ‘traveling down a spiritual spiral toward enlightenment’ – and unless that means I am about to uncover why almost every zipper in the world has the letters ‘YKK’ on it – I don’t think its a valid explanation. There are some freaky bloggers in this world, let me tell you!

Click that pink link below to check out what’s been going down in the life of the Rob since the last post……