Rob’s Bubble.

Nothing can touch me in my bubble.

I hate chauvinistic preachy marketers. (it was early morning – give me a break)

with 7 comments

Well, it took forever, but I finally flipped the last page of Seth Godin’s, All Marketers Are Liars.

The Book

I will save you all the trouble of reading this guy’s rant on how marketing should and shouldn’t be used. Essentially, his main driving point is: “Tell a story that is authentic and benefits a consumer’s life. The consumer will then create the buzz for you, all you have to do is continue to live the ‘lie’.” A valid point, but honestly, if you are in marketing and don’t know these fundamentals already – you have some serious problems.

In all of his glorious 173 pages he repeatedly bashes in to the reader the ground-breaking idea that consumers have contrasting ‘worldviews’ and you need to tell the right story that matches a specific ‘worldview’. I am sorry, last time I checked this was called ‘market segmentation’ – communicating to each segment of the market with a different message/offering. But Godin slaps a label on it and claims it as his own. He then goes on to shamelessly self promote his book The Purple Cow several times and ends with what he started with. Next time Godin – don’t write for the sake of writing – we get it – consumer, worldviews, stories – got it. Geez.

Thats a memo not a freaking book.

Written by Rob

4 June, 2007 at 12:59 am

Posted in Books, Chit Chat, Coffee

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7 Responses

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  1. Hi Rob

    thanks for taking the time to finish the book.

    *you* get it. Lots of people don’t. Including presidential candidates, for example. Or giant electronics companies or startups.

    Sorry you didn’t like the book.

    PS I think it’s “chauvinistic.”

    seth godin

    4 June, 2007 at 3:05 am

  2. Yep, its “chauvinistic”

    William On

    4 June, 2007 at 7:28 am

  3. And I think it’s “Marketers” not “Markerters”.

    Em Em

    4 June, 2007 at 12:01 pm

  4. I didn’t know somebody had called the Grammar Police.

    Rob

    4 June, 2007 at 12:06 pm

  5. The Grammar and Spelling Police are always watching…

    sas

    4 June, 2007 at 1:02 pm

  6. So spelling is not your strength…ummm shame shame shame, but I do agree that if the “lots of people” don’t get it, they will still not get it no matter how many books are written on the subject. If I was to split hairs, I would give you 6 out of 10 for spelling and 10 out of 10 for content. And Em Em is it Maketers or Marketeers…does it make any difference especially when the message was received in the way it was intended?

    Flankie

    4 June, 2007 at 3:33 pm

  7. Ohh BTW thanks Will for adding REAL value to this debate.

    Flankie

    4 June, 2007 at 3:41 pm


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